University Park really taught me how to strategize and dissect my research. The problem that needed to be solved for this client is to create an identity that the entire community could rally behind and feel proud of. I took the current persona of the community and transformed it into something relatable to the primary demographic and something they could connect to. The research that informed the development of this project was first the documentation of the community. To get a feel of it in its current state and then the in-person interviews to get a sense of the demographics. They consisted heavily of students, professors, and some families. This project compares to its competitors because not many communities are targeted towards millennials. By using a minimalist and modern approach to the designs I strayed away from that western feel the community currently has.
