In this project my targeted audience are Outdoor Store owners. In collaborating together we get to market not only to their audience but our audience as well to promote the conservation of the Grand Canyon. I wanted to get the tone of the Grand Canyon with it's natural beauty and the outdoor feel of it with textures. I created a seamless clean design throughout all of my assets to keep the look of it consistent.

Logo Variations

Stationary Concept

Brochure Design

Billboard Designs

Ranger Uniform Concept